New Bloggers: Boost Your Chances of Success

I am way behind in my blogging, mostly because I have been completely obsessed with another blog - one I set up in July for my Father that is not as different as I had imagined from this blog on Learning. The topics are very different, his blog (Outdoors with Martin) is about squirrel hunting, building farm ponds and the best places to catch large mouth bass. But his orientation is purely "how to" which definitely appeals to my learning side.

But that is not what is keeping me on his blog more than mine right now. Granted I try to post one of his articles per day (he is an outdoor and travel journalist with an archive of thousands of published newspaper articles just the perfect length for a blog), which takes me about 20 minutes to put in the links (they were originally print based), and update any dates or figures (what is the 2009 teal duck limit in Ohio?) Sometimes I find out odd things that need a little rewrite, like that the great State Park Lodge that my father raved about in a 2005 article burned down last year.) It is critical for him that all the dates, telephone numbers and so on are up-to-date.

But just the time spent on the other blog isn't what's keeping me off this blog.

It's the STATISTICS!

Oh my, I love the statistics that Wordpress gives you (we decided to set it up on a different blog platform as a comparative experiment). We have set up a Sitemeter account for the new blog too. We are literally swimming in positive feedback - data about where the people come from who are checking your blog, who has referred you, which article is getting the most hits, what key words people typed into a search engine to get what article. That information sets up a positive feedback loop that just keeps you, the blogger, on that site, posting, researching, reading.

Maybe it is just for the extremely curious, but I think there is a business end to this too. For example, there are a few topics that are getting by far the most traffic on my father's site, odd things - using solunar tables for hunting and fishing is the top, after that building perfect farm ponds, raising peacocks, and growing nut trees. I would think that it might be interesting to write more on these niches, if that is getting the most interest. Reader feedback, that is one of the reasons to write a blog.

When Lizzie and I set up this Learning blog in 2006, we made a decision NOT to collect statistics. I set up a SiteMeter page, but it never worked on this Blogger site (maybe because we had a referral page?) In any case, we decided we didn't want to be driven by the statistics but by our own learning and desires to create reusable learning content. I still think that is completely valid. However, I guess I didn't know what I was missing!

Now my suggestion for a new blogger would be to use a site that has a good stats function (like Wordpress and not Blogger - sorry Blogger!), and link up Sitemeter as well. And to actively use that information on what people are reading, how they are skipping through your blog, and how they are finding you, to make your blog even better and keep you interested and energised, through powerful direct feedback.