TEDx Tokyo: Let Junko Edahiro Welcome You to the "De" Generation
Watch this 8 minute video taken at the recent TEDx Tokyo which features Junko Edahiro, Chief Executive of Japan for Sustainability, answering the question about what motivates young people today. She introduces 3 "De's" - trends which she observes to be forming a big part of the value set of young adults today (much to the consternation of their elders).
- De - ownership (from owning things to sharing things),
- De-materialisation of happiness (from happiness in buying things to person-to-person/nature),
- De-materialisation of life (happiness in our own lives without the lure of the monetary economy),
For the latter she talks about young people who are half farmer/half something else (musician, NGO leader, etc.). These people combine growing their own subsistence food needs with their mission-driven work - instead of investing all their time climbing a company ladder, climbing a ladder to pick apples instead. Junko talks about Japan, can these same trends be spotted elsewhere in the world?
Junko provides thoughtful examples, challenges us all to think about our own possibilities to "De" our life, and welcomes us to the Era of "De"!
(Note from me: Junko is a terrific speaker, fellow Balaton Group Member, and friend and I am delighted to see TEDx and Junko connecting their considerable talents in this way.)
