Saturday, September 06, 2008

Avoiding Petrifying Talk of ‘Taking Action’

How can we talk about applying learning without turning off those who are petrified by talk of taking action? This challenge leapt out and stared me in the face last week.

When we take time to interact with business people on the topic of business and biodiversity, we hope that they will be energized and better equipped with what they learn to return to their businesses and lead change. But leading change requires taking action. And talk of taking action… well, apparently this isn’t something that energizes everyone; Quite the opposite. So what did we come up with? - A series of appreciative questions which imply taking action, but don’t explicitly state so.

• Is your business strategy more focused on addressing biodiversity risks or opportunities?
• What more could your business do to mitigate the biodiversity risks and/or capitalize on the opportunities?
• If your CEO asked you for one suggestion on how to improve your business’ biodiversity strategy, what would you suggest?

The room buzzed. Suggestions sprung to the surface. And lively conversation continued into dinner, with learning translated into fresh ideas for leading change!

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