Tuesday, December 05, 2006

Nothing Private About That! Applying Corporate Learning to NGO Processes

On Monday our organization hosted the most fantastic workshop at which 12 staff members from a major multinational bank came to our office for the day to help us think about how to best message, market, and position one of our most important institutional knowledge products. They came from completely different departments in that company, from HR to legal, and they learned with us, talked with us and thought with us over a whole day about how to increase the reach and impact of this key sustainability knowledge product.

These days we know that private sector companies have much more to offer the sustainability movement than only financial resources. They have expert knowledge and experience in identifying client interests, matching users needs with quality products, testing ideas, delivering messages, marketing services, and so on. They also have corporate social responsibility programmes and HR programmes that can help make these highly developed skills accessible to non-governmental partners.

In working with them over the day, we were delighted that their staff members engaged with us creatively and enthusiastically, and with great commitment to follow-up sharing and exchange. Calling them the private sector might be a bit of a misnomer...

1 comment:

Marcus said...

That's great to hear. Getting different stakeholders to work together as you described is excellent progress.