tag:blogger.com,1999:blog-35538676.post116343048036568880..comments2023-10-29T15:23:09.194+01:00Comments on You Learn Something New Every Day: Framing Change: The Trojan Horse Approach?Gillian Martin Mehershttp://www.blogger.com/profile/13551238107247852991noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-35538676.post-1163717704006644642006-11-16T23:55:00.000+01:002006-11-16T23:55:00.000+01:00I like the idea of not framing actions. If they w...I like the idea of not framing actions. If they would have called the initiative ‘Save Energy’ or ‘Think Peace’ it wouldn’t have had the same effect. To me it has a moral hint to it and might not be as attractive as just sharing ‘a candle night’ evening. That sounds soft, romantic and easy to relate to. It’s easy. We know it’s going to do us good and we’ll be happy to do this twice a year. On top, it will also be good for the planet. <BR/><BR/>I think that the more an issue relates to your personal life, the easier it is to adopt it, as we easily see the benefits and the ‘positive change’ in us and can relate to it. Something has to touch us personally to make us change. Not everyone is willing to make ‘sacrifices’ to ‘save the planet’. A Trojan horse is well justified in several cases.Anonymousnoreply@blogger.com